CLIENT
TOWN is a concept restaurant that serves fresh, high-quality Chinese cuisine to high-end clientele who values a dining experience.
PROJECT
TOWN needed a menu, brochure, and a table tent for use within the restaurant and to attract more costumers.
DELIVERABLES
8 x 23 inch menu (front back), 8 x 11.5 inch trifold brochure (front & back), and a 4 x 6 inch table tent (front)
TOOLS
Adobe Indesign and Illustrator
Front and back of menu
Front and back of trifold brochure
Table tent
SKETCHES
Creating an elegant yet appetizing design was my inspiration for my menu, brochure, and table tent sketches. I was able to sort how to display the text, images, graphic elements, and logo.
COLORS
These are the TOWN's brand colors from their style guide for all of the designs. The red and gray are the primary colors and the white and black are the secondary colors that help with contrast.
TYPOGRAPHY
Majestic Banner and Athletis are TOWN's brand fonts. These help viewers quickly recognize the brand and luxurious tone. They also help differentiate between the menu items.
Front and back of menu
Inside the menu
Front and back of trifold brochure
Inside the brochure
Table tent
FINAL DESIGNS
By utilizing their brand style guide and logo, I was able to create a strong brand cohesion. I added elements such as sourced high resolution images and graphics. I was able to demonstrate each design's distinctive purpose while bringing synchronized harmony.
Menu front
Menu inside
Trifold brochure
