CLIENT
New Horizons Life and Leadership Development coaches others in leadership, career, spiritual and healthier relationships.
PROJECT
NHLLD has approached me to create 3 unique business cards that stand out and inspire the viewers to take action. NHLLD's instructions for the front of the card is to include the information: the logo, Jeff's photograph, contacts, and QR code to the website. The back of the card include NHLLD's hand picked motivational sayings to bring inspiration.
DELIVERABLES
Three 4.2 x 5.5 inch business cards (front & back)
TOOLS
Adobe Illustrator and Procreate
Front of business card sketches
Back of business card #1 sketches
Back of business card #2 sketches
Back of business card #3 sketches
SKETCHES
The NHLLD logo inspired me to continue the circular theme for the front design and to help categorize the contact information. For the back, I was given creative freedom to make easy create different types of lettering and elements. I hand drew the words and elements to compliment the purpose and tone of each saying.
COLORS
Using the same colors as their logo was vital for consistency and recognition throughout the business card variations.
TYPOGRAPHY
NHLLD's website used the typeface Work Sans so I continued using that in these business cards. To contrast Work Sans, I used Baskerville for its professionalism.
Front of business card draft
Back of business card #1 ç
Back of business card #2 draft
Back of business card #3 draft
DIGITAL DRAFTS
Digitizing the sketches allowed me to play with different shapes, colors, and textures. It also allowed me to explore the best way to organize the given contact information that would be easy for viewing.
Card #1 front and back
Card #1 front and back printed
FINAL DESIGNS
Card #1 front and back
Card #2 front and back design
Card #2 front and back design printed
Card #2 front and back
Card #3 front and back
Card #3 front and back printed
Card #3 front and back