Nami is a non-profit organization dedicated to improving the lives of millions of Americans affected by mental illness.
PROJECT: This is an instagram carousel and story frame concept on Nami's "More than enough" campaign to raise awareness during Mental Health Month. This is to empower viewers to share with others their experiences and that support is always available to them.
DELIVERABLES: Ten 1080 x 1080 px instagram posts and three 1085 x 1920 px social media story frames
TOOLS: Adobe Illustrator and Photoshop
COLORS
These colors are what I selected because they bring a calming effect and they are approved from the Nami style guide.
TYPOGRAPHY
I selected Verdana because this was the approved font from the Nami style guide for web designs and best seen on most monitors.
FINAL DESIGNS
Each post is connected through colors and sourced edited images, leaving the audience curious in what is next. As each post is swiped to the next, the simple sans serif typography is legible and straight forward in learning about the campaign. The design theme continues in each story frame to unify the campaign and the bold shapes place the audiences in the center as they interact with others through video.
