CLIENT
Goodwill Healthcare Services is an adult and pediatric home healthcare agency. Their goal is to provide compassionate care for patients and their families.
PROJECT
Goodwill Healthcare Services needed to update their trifold brochure to help promote their services to potential patients and health agencies for networking. They wanted their new brochure design to be inspired by their current business card design.
DELIVERABLES
8.5 x 11 inch trifold brochure (front & back)
TOOLS
Adobe Indesign and Illustrator
Original brochure front
Original brochure inside
Their Business Card
ORIGINAL DESIGNS
Sketches of inside and outside trifold brochure
Sketches of inside and outside trifold brochure
SKETCHES
While sketching, I wanted to brainstorm on different ways to utilize that wave shape from the business card to framing the context of the brochure. Continuing the brand design consistency from the business card was important for the existing and potential audiences to recognize the brand.
COLORS
I incorporated the same colors of the existing business card for the brochure. I selected white and black to help with readability of the text while also using the black to create that same gradient of the wave from the business card.
TYPOGRAPHY
The EB Garamond typeface had several font styles that are helpful for headings and sub headings. This brings a sense of trustworthiness and professionalism. The Proxima Nova typeface is a clean, modern and easy to read the body copy.
FINAL DESIGNS
There is sustained brand awareness from the colors to the wave shapes. The icons help and imagery help with organizing the layout for easier reading.
Trifold brochure Front
